Lamanna Engenharia
PT-BR
Lamanna Engenharia é uma empresa de Araxá - Minas Gerais que trabalha com construções residenciais, comerciais e industriais.
Este projeto foi desenvolvido em 2021 e busca trazer uma representação visual com impacto para a marca Lamanna, uma marca visualmente moderna, tecnológica e de alta qualidade. A empresa atende clientes fora do Brasil, sendo assim, foi necessário para o projeto usarmos a tagline "Engenharia" tando em português quanto em inglês. A tipografia da marca foi desenvolvida do zero e criada a partir das medidas da sequência de Fibonacci para um resultado visualmente atrativo e harmonioso, combinando com a essÊncia da marca Lamanna. A escolha das cores teve como ponto principal a escolha do verde por fazer referência a proprietária, que descende de Italianos. Esse verde foi convertido para uma tonalidade mais clara e moderna para refletir uma das características principais da marca, a paixão por tecnologia. Essa é uma marca que usará de diversos meios tecnológicos para desenvolver seus projetos e aplicá-los. O resultado você confere a seguir.
EN
Lamanna Engineering is a company from Araxá - Minas Gerais - Brazil that works with residential, commercial and industrial constructions.
This project was developed in 2021 and seeks to bring a visual representation with impact to the Lamanna brand, a visually modern, technological and high quality brand. The company serves clients outside Brazil, so it was necessary for the project to use the tagline "Engineering" in both Portuguese and English. The brand typography was developed from scratch and created from the measurements of the Fibonacci sequence for a visually attractive and harmonious result, combining with the essence of the Lamanna brand. The choice of colors had as its main point the choice of green for referring to the owner, who is of Italian descent. This green was converted to a lighter and more modern hue to reflect one of the brand's main characteristics, the passion for technology. This is a brand that will use different technological means to develop its projects and apply them.
This project was developed in 2021 and seeks to bring a visual representation with impact to the Lamanna brand, a visually modern, technological and high quality brand. The company serves clients outside Brazil, so it was necessary for the project to use the tagline "Engineering" in both Portuguese and English. The brand typography was developed from scratch and created from the measurements of the Fibonacci sequence for a visually attractive and harmonious result, combining with the essence of the Lamanna brand. The choice of colors had as its main point the choice of green for referring to the owner, who is of Italian descent. This green was converted to a lighter and more modern hue to reflect one of the brand's main characteristics, the passion for technology. This is a brand that will use different technological means to develop its projects and apply them.
The result you can see below.
