Baizh
Baizh is a facial moisturizer targeted at young adults and classified as intermediate/premium. Its appearance required something more impactful compared to its competitors, which are very similar, all focusing on a predominantly white visual identity with few blue details. Baizh, from the first meeting with the client, established this initiative to no longer be a brand that looked like the others; it needed to be seen, to be noticed before the others. In the end, the client was happy with the result and so were we for putting yet another satisfactory project into the world.